Garmin Automotive OEM SolutionsUX CASE STUDY 01
Redesigning B2B UX experience through wireframes and visual design
BACKGROUNDGarmin Ltd. is an American multinational technology company headquartered in Olathe, Kansas. Garmin Automotive OEM was selected as the lead design and production partner of infotainment modules for the BMW Group. The following wireframe creates an interactive experience that links off to an informational site which then gives more information on ten features under the Connected Cabin experience. Throughout the design process, I was the lead designer for UX and UI. My role consisted of research, analysis, wireframing and design implementation.
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Key takeaways
Designed an experience of a campaign site that links off to an informational site
Improved Auto OEM online experience
Established a design template and kit which helped maintain consistency throughout the experience
Process
Before this project Auto OEM had a small online experience since they don’t sell products to consumers. They were unable to be a part of the buy experience. I uncovered pain points for the currently used, dated web experience through meetings with engineers to understand user goals and needs. I determined the success of the tasks and measured the existing user journey. From that I then created wireframes and prototypes of the experience. I then worked closely with a front-end developer to ensure design was intact.
Below is the informational site design that links from the campaign page above - providing more information about the users selection.